In today’s economy, it is more important than ever for all organizations— but especially small- and medium-sized businesses (SMBs) — to conserve capital through practices that encourage a healthy bottom line.
In a post-COVID environment, businesses must concentrate on getting the most return on investment when making purchases as well as understanding consumer behavior and modifying current business practices to take advantage of these shifts.
For SMBs and particularly for resellers of office equipment, the humble Refurbished printer is the answer to both touchpoints — providing high quality performance, exceptional value, and outstanding sustainability benefits through the life of the equipment.
Why Refurbished Printers are the Right Choice for Competitive Businesses
Businesses that are looking to maintain a competitive advantage in modern markets need look no further than the purchase of a high-quality Refurbished printer.
Refurbished printers bring SMB and enterprise clients a host of benefits that help them improve bottom line profits and elevate their corporate responsibility profiles to draw consumer interest and support a competitive business model.
Here are just a few of ways Refurbished printers contribute to bottom line health:
- Incredible Value
It is no secret that equipment downtime can make an enormous negative impact on a company’s overall productivity — and their bottom line. In fact, downtime costs are on the increase, with a recent estimate of cost across all industries equaling $260,000 per hour.
Because Refurbished printers are a known entity that features tried-and-true technologies, they are often easier to repair and maintain, since service personnel are familiar with them. New equipment, on the other hand, features systems and technology that are often unfamiliar to repair techs — often leading to increased repair time frames.
Additionally, using a single make and model of printer helps to optimize and simplify customers’ printer fleets for greater value. While many clients may find replacing their current hodge-podge of printers with a unifying brand and model out of reach when purchasing new equipment, Refurbished printers make this option simple — and affordable.
- Lower Cost Per Page for Greater Savings
Each printed page has a typical cost that can be calculated considering the page yield of the print, the cost of the ink or toner cartridge, paper costs, as well as initial cost of the printer.
Choosing a Refurbished printer not only reduces the initial investment in equipment but provides greater access to cost-saving Refurbished cartridges. High quality Refurbished ink and toner cartridges are more readily available for printers that have been on the market, providing additional value and savings over brand new equipment through a reduction of the bottom line cost-per-page.
- Better Sustainability
Sustainability has become a hot topic for businesses as consumer behavior has taken a fundamental shift toward companies that prioritize sustainability.
In fact, eight out of 10 consumers say that sustainability is important to them with 70% being willing to spend up to 35% more for brands that target environmental responsibility.
The purchase of Refurbished printers can provide a boost to a company’s environmental profile by contributing to the reduction of landfill waste and targeting the reuse of resources. A recent study confirmed that Refurbished printers represent a significant step toward reuse and circularity while providing a high level of consumer quality.
Importantly, this study was certified by critical review from a third party to confirm the viable environmental benefits of Refurbished printers.